The US Integrity sends around 15 to 18 alerts to sportsbooks in the US for potentially suspicious wagering activities. Although the alerts do not indicate fixed games, the company cannot identify why a market is going in a specific way. However, the technology allows colleges to prevent illegal sports betting activity.
Pratt and US Integrity employ cutting-edge technology to curb under-the-table wagering on sporting events. US technology has advanced in tandem with the development of legalized gambling on college sports. Using US Integrity technology and bookie software to shield athletes from scandal is expanding significantly.
US Integrity developed ProhiBet. Also, it offers the technology to its partner colleges. According to sportsbook pay per head sources, it sends notifications to deter student-athletes from betting.
Technology Against Illegal Sports Betting Activity
Since September 1st, compliance officers at Big 12 institutions have had access to ProhiBet and may examine a wagering activity chart provided by U.S. Integrity. Each of the 93 licensed U.S. sportsbooks they work with is included on the chart, making it simple to see any out-of-the-ordinary betting patterns.
Technology developed by sportsbooks can also be used to foil bets placed by sportsmen. Sportsbooks can detect if a wager was placed at a team facility or an illegal location thanks to the same geolocation tracking technology used by rideshare services.
According to Oklahoma State’s deputy athletic director for compliance, Ben Dyson, the technology can pinpoint the location of a bet to within three feet.
Bookies need to monitor players’ activities to find suspicious wagers. It is one of the things you can do to become a successful sportsbook operator. In addition, you can use marketing strategies for bookies to grow the bookie business.