Genius Sports extended its exclusive UK soccer data collection contract with Football DataCo. As a result, the sports data firm will continue to receive live data from English Football League, English Premier League, and the Scottish Professional Football League.
Genius Sports CEO Mark Locke said that the Premier League is the most popular tournament in sports. According to pay per head experts, Genius Sports has the most accurate, fastest, and secure UK soccer feed to power sportsbooks worldwide.
Locke promised that Genius Sports would continue to bring innovations to the sports betting sector. Also, it recently expanded its Spectrum Tracking Data technology into the English Football League Championship. According to bookie pay per head sources, the technology is powered by artificial intelligence.
Exclusive UK Soccer Data Collection
As a result of the extended collaboration, Genius Sports will be able to keep delivering official data with minimal latency to legal sportsbooks worldwide for the 2024–25 season. Since the start of the 2019-20 season, the sports data business has connected over 4,000 UK football events with bookmakers.
All Sky Bet EFL Championship and Play-Off matches will now include sub-second skeleton tracking data captured by Genius Sports’ industry-leading Second Spectrum technology, expanding the scope of the relationship.
As part of the expansion, Genius Sports will install its AI-powered monitoring devices at every Championship stadium where they are not already present. According to pay per head blog reports, it will allow the company to collect precise location data on every player, official, and ball in play.
Championship clubs and managers will soon have the same access as their Premier League counterparts in 2020 to Second Spectrum’s software that generates player performance measures from monitoring data and indexes them to match video.
Second Spectrum’s augmentation technology can generate automated graphics in real-time by using optical on-pitch information such as shot velocity, positional data, player speed, and other player and team insights while also providing viewers with many customization options by superimposing the graphics over the live broadcasts.
