Now that you know how to open a sportsbook, the next step is to acquire players. At first, you’ll start with family and acquaintances. However, it will take more effort if you want to grow the sportsbook. One way to do so is through sportsbook referral bonuses.
A referral program uses existing players to spread about the sportsbook through word-of-mouth. Also, the bonus is a good way of attracting new players. According to sportsbook pay per head experts, word-of-mouth marketing makes up 20 to 50 percent of purchasing decisions. Thus, having a referral program can help improve the sportsbook operation.
The problem is that most people don’t usually refer sportsbooks even if they are satisfied with their services. Thus, you can make them do it with some incentives. Once they gain something from it, they refer their friends, colleagues, and family to your sportsbook. That’s one way how to be a successful bookie.
Sportsbook Referral Bonuses
An ideal sportsbook referral bonus can attract new players without spending much money. In addition, studies showed that players obtained through referrals are more loyal than others. Thus, here’s our guide on creating a referral program.
The first thing you need to do is to find out what players want for referring other people to your sportsbook. We recommend a program with reward tiers. That way, players will get rewards based on the number of referrals. The more referrals they have, the better the rewards.
Players must know about the referral program. The best way to do so is by promoting it on the sports betting platform. In addition, you can also send them an email informing them about the program. Finally, it would be best if you highlighted what they could get when they refer their friends.
