In May 2018, the United States Supreme Court allowed states to legalize sports betting in their territories. It was a turning point in the evolution of US sports betting. Since then, the pastime went out of the shadows.
In the past, the NFL and other professional sports leagues claimed that bookies and bettors harm the integrity of sports. Also, sports broadcasters didn’t reference sports wagering during live broadcasts.
According to sportsbook pay per head reports, all major professional leagues now have sports betting partners. Thus, the pastime is more accessible than before. You can see sportsbook logos on the NBA arena floors and at MLB outfields.
Evolution of US Sports Betting
Bookies are turning into multimedia and sports entertainment firms. They hired celebrities and journalists as their talking heads. According to SportsBettingSolutionAsia.com, bookies are now broadcasting shows and taking wagers on games they are covering.
American players are betting on everything from table tennis to rugby games. In March, the US sports betting handle was $4 billion. As the market matures, experts expect the handle to increase.
Thus, firms need to learn marketing tips for bookies. That way, they become more competitive and get an advantage over their competitors. In five to ten years, US sports betting will grow exponentially.
However, not everyone is happy with the growth of sports betting. Some sports fans don’t like the ads seen in every live event. They also see ads when watching the news. Some people described the experience as repetitive and annoying.
From September 1, 2020, to March 31, 2021, mainstream sports returned after the temporary break due to the pandemic. The top sports betting firms accounted for 10.61 billion ad impressions on TV.
In the first three months of 2021, the online gambling industry paid $154 million on TV ads. There are talks that lawmakers and regulators are going to limit sports betting ads in the future. For now, firms can aggressively advertise their services without any limits.
