Gambling News, Sports News, and Bookie Tutorials
Guide to Measuring Bookie Marketing Effectiveness
Measurement leads to better control and improvement of the bookie business. Thus, measuring bookie marketing effectiveness is vital to take the campaign to the next level. Metrics offer deep insights into how the marketing campaigns fare over time. They tell you how...
Casinos and Pro Sports Teams Want to Legalize Texas Sports Betting
People who want to legalize Texas sports betting said they play a long game during the current legislative session. They are also convinced that the Republican-led Legislature would allow the gambling bills to pass this year. According to The Sports Interaction, Las...
Content Marketing Tips for Bookies
Content remains king. Thus, content marketing is the best way to reach potential and existing players. However, pay per head services experts said that less than half of bookies know how to do it right. Thus, we came up with content marketing tips for sportsbook...
Bookies are Preparing for NFL Super Bowl LV
Although there are still several weeks left in the National Football League season, bookies are preparing for NFL super bowl LV as early as this week. Some sportsbooks have already released ad campaigns made to attract new and existing players. The Super Bowl is the...
Bookie Guide to Prop Bets
Your sportsbook can have thousands of betting options at any given time. The sportsbook pay per head solution can automatically generate wagering options for you. However, new beginners tend to focus on common wager types, and they overlook a lucrative market – prop...
Polish Teen Iga Swiatek Wins French Open
Iga Swiatek wins French Open after beating American Sofia Kenin in the final match. The Polish 19-year-old was ranked 54th in the world when she won her first Grand Slam. During the trophy ceremony, she was hesitant at giving a speech. Swiatek said that she’s not good...
The Official Pay Per Head King Blog
Welcome to the official PayPerHeadKing.com blog where we provide you with the latest news and trends on the Sportsbook Pay Per Head Industry. We created the blog to deliver the freshest news and share useful tips and guides to maximize your bookie business.