Email marketing can do wonders for your bookie business. It is the most direct and cost-effective method of connecting with potential players and turning them into paying customers. Since the invention of the internet, it is consistently part of successful online marketing campaigns.
What is Email Marketing
It is an effective online marketing strategy for sending emails to potential and existing customers. Also, it can turn one-time customers into loyal players. You can use the marketing tool to target the EU sports betting market, even if you don’t have a physical presence in the region.We provide you a how to be a bookie for dummies guide to email marketing. We give you the knowledge you need to develop an email list. It is the first step to a successful email campaign.
Getting Started
The first step is to have an email service provider. Often, your hosting plan comes with email. However, if it doesn’t come with one, you need to find an email provider for your online campaign. Make sure that the provider suits your goals.
To start your list, you can start by importing details of your existing bookie pay per head players. Most mailing tools allow you to import the file through spreadsheets. Also, you can connect your email tool to your customer data servers, such as NET Entertainment software, CRM, or accounting tool.
Another method is to build the list from scratch. You need to provide value so that people will want to subscribe to your mailing list. There are several ways to do so. The first one is through compelling content that you can offer to subscribers. You can provide free picks each week to entice people to sign up to your list.
Also, you provide bonuses and promos exclusive to subscribers. It will encourage players to be part of your list.
Types of Campaigns
After gathering emails of potential and existing customers, you need to come up with the type of email campaign you are going to send to subscribers. Some examples of email campaigns are newsletter, marketing offer, announcement, and event invitation.
The type of campaign you choose depends on your goals. If you want to increase the number of actions, then send promos or announcement campaigns. If you wish to inform existing players of the latest developments or new promos, then send a regular newsletter.
