If you are running a bookie business, you need to be active on social media. Millions of people use social media daily. Thus, we provide social media content tips to help bookies attract new players and retain existing ones.
You must know what to post on social media. However, choosing the right one can be overwhelming and time-consuming. You must post a variety of content. Also, don’t share quotes or promote the sportsbook all the time. Always remember that people don’t follow business accounts because they want to read advertisements.
Also, be sure to be consistent when posting on social media. You don’t need to post daily. You only need to commit to a frequency that you can maintain. Thus, you can opt to post a couple of times each week. Some bookies opt to post daily.
Social Media Content Tips
One of the contents you can do is educational posts. For example, you can write how to be a bookie with a pay per head or sports betting tips. When you share informative content, people will trust the sportsbook. Also, it can foster loyalty.
You can also create entertaining posts. According to online sportsbook software for bookies, humor is the most popular type of content on any social media platform. Therefore, you can attract more players with humorous content. Also, don’t worry about being not businesslike. You are on social media to appeal to the target market via entertaining content.
Lastly, you can mix in promotional posts. Again, we recommend following the 80/20 rule. That means 80 percent of your posts should entertain, inform, and educate followers. Also, the remaining 20 percent would be to promote the sportsbook.
Also, you can connect with your followers on a personal level. However, some bookies don’t want to share their personal life. If that is the case, you should consider sharing more tutorials instead, such as how to be a bookie.
